Since studying fashion at university, I’ve never wanted to be part of an industry that churns out products for the sake of it. Even back in 2005 — before fast fashion had really taken off — I was aware of the damage mass production could cause. After graduating, I worked for an independent British brand based in a micro-factory in West Yorkshire, where everything was made in-house. That experience shaped my philosophy and confirmed that there was another way to work — one rooted in purpose, not profit. And so, Violet Flamingo was born.
From the beginning, Violet Flamingo has focused on thoughtful creation — designing and handcrafting garments and accessories that are unique, made-to-order, and built to last. Waste isn’t part of the process. Roll ends of fabric become one-of-a-kind accessories or are used to customise pre-loved pieces for our Depop shop. Scraps are reused, donated to schools and crafters, or creatively repurposed. Sustainability isn’t a buzzword here — it’s embedded in everything we do.
I'm always thinking about the impact I have — not just as a designer, but as a person. Last week, I completed a carbon literacy course to explore ways to make the brand — and my own life — more conscious and climate-aware. The facts I learned weren’t necessarily surprising, but they were stark. If we continue on our current path, the future is bleak — and that’s not an exaggeration.
Like many, I’ve sometimes wondered, What’s the point? Can one person really make a difference? But here’s what I’ve come to believe: every action matters. However small, however quiet — it counts. The course opened my eyes to changes I hadn’t even considered, many of which are surprisingly achievable. I’ll be taking time to process it all and start applying what I’ve learned, both within Violet Flamingo and in my day-to-day life. We don't need to aim for perfection, small changes matter.
At Violet Flamingo, I’m proud to be part of a movement that values creativity, individuality, and responsibility. The world doesn’t need more clothes — it needs better ones. And that’s exactly what we’re here to create.
Big love, Lindsey x