VF Story
About VF
Designing, pattern cutting, and making clothing has been my passion for over 20 years, and Violet Flamingo is truly my life!
I’ve created countless made-to-order garments and accessories and through this journey, I’ve developed a deep understanding of pattern cutting for all sizes, shapes, and sexes—something I’m incredibly proud of.
At Violet Flamingo, my focus has always been on crafting limited-edition pieces that make my customers feel fabulous and unique. Each piece is made using the highest quality materials and trims, designed to stay in your wardrobe for years to come.
A Conscious Approach
Every piece is made to order, with a delivery timeframe of 3–6 weeks. Fast fashion is devastating our planet and exploiting workers, but as a small independent brand, I am committed to a more mindful way of creating. By producing only what is needed, I reduce waste and ensure every garment is made with care and purpose.
Inclusive Sizing
Every piece at VF Studio is thoughtfully designed, pattern-cut, and handcrafted to order. Our standard size chart ranges from 6 to 20, but we gladly accommodate custom sizes upon request at no extra charge. No matter your size, height, or gender, we’ll create a perfectly tailored piece just for you. Get in touch to bring your vision to life!
Limited edition drops
On the last Thursday of every month, I launch a new limited-edition collection in our private Facebook group. I go live to showcase the new items, discuss fabrics, demonstrate how they move, and share care instructions. It’s also the perfect time for VF updates and for me to answer any questions you have about the brand.
Items from these drops are added to the website the following Sunday. However, super-limited pieces often sell out quickly, so joining our live stream is the best way to secure your favorites.
If you’d like to be part of our Facebook group, just follow the link and request to join us!
Thank you so much for supporting Violet Flamingo.
Big love,
Lindsey xxx
The story of Violet Flamingo
Violet Flamingo was born from a love of creativity, individuality, and the sheer joy of making clothes that turn heads.
After earning my fashion degree in 2005, I chose to stay up North, working for an independent fashion brand. Over the next seven years, I honed my skills, gaining invaluable industry experience. But my passion for creating never stopped when I clocked out. Most evenings, I’d head home to sew, design, and craft one-of-a-kind outfits—pieces that truly stood out, tailored perfectly to my shape, and unlike anything on the high street.
Weekends were for making and partying. I lived for both! And it wasn’t long before friends started asking me to create pieces for them too. Many were plus-size, struggling to find stylish, well-fitting clothing in a market that largely ignored them. So, we made our own fashion rules. Dressed in my designs, we stepped out with confidence, looking and feeling unstoppable. And people noticed.
Strangers would ask us where we got our outfits, and that’s when I knew—this could be something bigger. I named my brand Violet Flamingo, printed my first business cards, and started freelancing while still working my day job at Kevan Jon. Then, a turning point: changes at work meant I had a choice—find another job or take the plunge and build Violet Flamingo full-time. I chose the latter, and I’ve never looked back.
Violet Flamingo has always been about more than just fashion. It’s about celebrating individuality, empowering people to feel incredible in what they wear, and making bespoke, beautifully crafted clothing accessible to all—regardless of size, shape, or gender. Because everyone deserves to wear something that makes them feel amazing.